Reporters: Dr. Jaray Suwannachart, Asst.Prof.Dr. Tachaya Sangkakool, Asst.Prof.Surawat Moogem, Tussawan Thong-on, Natrada Boonthad and Natpakal Poolperm
Evidence Date: May 29 – June 1, 2024
Related SDGs:
Related Indicators: 11.2.5 11.2.6
Details: Supporting details and pictures
The Office of Innovation Management and Technology Transfer, RUTS, participated in the “Gelar Melayu Serumpun 2024” festival held in Medan, North Sumatra, Indonesia, from May 29 to June 1, 2024. The participation was part of a cultural collaboration between RUTS, Songkhla Rajabhat University’s Faculty of Fine and Applied Arts, and the Government of Medan City (Wali Kota Medan).
The international event brought together five participating countries – Malaysia, Thailand, Singapore, Indonesia, and India – to exchange and showcase traditional folk music and performing arts from across Southeast Asia. The festival served as a cultural bridge, promoting intercultural understanding, heritage appreciation, and creative collaboration among neighboring nations with shared Malay cultural roots.
Through performances and exchanges, RUTS delegates contributed to the promotion and preservation of Thai traditional performing arts, while also gaining valuable insights into regional artistic practices. The festival emphasized cultural diplomacy and the role of art and heritage as a foundation for tourism development, creative industries, and peaceful coexistence in the ASEAN region.
This activity exemplifies RUTS’s commitment to advancing cultural diplomacy, heritage preservation, and creative collaboration in the ASEAN region. By engaging in international cultural networks, RUTS helps promote Thailand’s soft power, foster regional understanding, and build sustainable cultural partnerships that contribute to both community well-being and global cultural diversity.
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