Reporters: Dr. Jaray Suwannachart, Asst.Prof.Dr. Tachaya Sangkakool, Asst.Prof.Surawat Moogem, Tussawan Thong-on, Natrada Boonthad and Natpakal Poolperm
Evidence Date: September 18, 2024
Related SDGs:
Related Indicators: 11.2.5 11.2.6
Details: Supporting details and pictures
The Office of Innovation Management and Technology Transfer, Rajamangala University of Technology Srivijaya (RUTS) assigned its staff to participate in the cultural talk event
“Rong-Ngeng Dialogue: Tea Talk from the Andaman to the Gulf of Thailand”, held as part of Pak Tai Design Week 2024 on August 22–23, 2024, at MaTable Café in Songkhla Old Town.
The discussion aimed to share stories, knowledge, and perspectives on the preservation and creative evolution of “Rong-Ngeng” – Southern Thailand’s traditional folk performance and music.
It served as a platform for artists, cultural practitioners, and educators to exchange ideas on how traditional performing arts can adapt to modern creative practices while maintaining their authenticity and value. The event highlighted the importance of intergenerational learning, encouraging younger generations to appreciate, engage with, and further develop local folk culture through creative and contemporary approaches.
This dialogue not only fostered cultural continuity and innovation, but also supported Songkhla’s vision as a creative city connecting art, heritage, and design.
This activity reflects RUTS’s ongoing commitment to cultural innovation and knowledge sharing in Southern Thailand.
By engaging with local artists, creative agencies, and cultural networks, RUTS contributes to the safeguarding of intangible cultural heritage and promotes inclusive cultural participation, aligning academic expertise with creative city development and soft power initiatives.
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