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Reporters: Mr.Phusana Polsongkram, Assistant professor Arthit Sutjasen, Mrs.Suchada Jeensuksang

Evidence Date: 2 April 2024

Related SDGs:

Related Indicators: 10.6.7

Details:

The Faculty of Business Administration, Rajamangala University of Technology Srivijaya, Organized the Project “Songkran Festival: Water-Pouring Ceremony to Honor the Elderly 2024”

On April 2, 2024, the Faculty of Business Administration, Rajamangala University of Technology Srivijaya, organized the project “Songkran Festival: Water-Pouring Ceremony to Honor the Elderly 2024.” The objective of the event was to preserve and promote the traditional Thai custom of paying respect to the elderly by pouring water over their hands during the Songkran Festival. This practice represents one of Thailand’s most beautiful cultural heritages, symbolizing gratitude, respect for elders, and familial warmth.

Additionally, the project aimed to instill moral values in younger generations by fostering awareness of the importance of showing gratitude and respect to benefactors.

The water-pouring ceremony serves as a bridge connecting younger generations with Thai wisdom and cultural heritage that deserve to be preserved. The continuation of this tradition not only expresses respect but also conveys love, warmth, and unity within the community. It contributes positively to strengthening Thai society and sustaining its moral and cultural foundations for future generations.

This activity holds significant importance as it demonstrates respect and gratitude toward the elderly and seeks blessings for good fortune. Moreover, it helps strengthen family bonds, reduce depression among the elderly, and enhance their sense of self-worth and emotional well-being.

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Related Links:

https://bba.rmutsv.ac.th/ruts/2024/04/02/7138/businessruts-2