Reporters: Assoc. Prof. Dr. Chatree Homkhiew, Assist. Prof. Dr. Thanwit Naemsai, Assist.Prof.Dr. Thanakorn Damsud , Assist.Prof.Dr.Kosin Teeparuksapun
Evidence Date: June-November 2023
Related SDGs:
Related Indicators: 9.4
Details:
Office of Innovation Management and Technology Transfer (IMTT), in collaboration with the Department of Industrial Promotion (DIPROM), organized a community-based product development project aimed at enhancing the value and competitiveness of community products. By integrating innovation and creativity into product development, the project seeks to elevate these products to new heights. The project began with a rigorous selection process, identifying 13 promising entrepreneurs from Songkhla Province. These entrepreneurs were then provided with in-depth training and mentorship, covering topics such as product design, branding, and marketing. Through a series of workshops and one-on-one consultations, participants were encouraged to explore innovative approaches to product development, leveraging local resources and cultural heritage. One of the key strategies employed was the integration of technology and traditional craftsmanship. By combining modern techniques with age-old skills, the project aimed to create unique and desirable products. For instance, the Manorah bead handicraft community enterprise explored new product lines and packaging designs to appeal to a wider market. Similarly, the Ban Khuan Samet herbal curry community enterprise focused on developing innovative packaging solutions and exploring new flavor combinations.
To enhance market visibility and sales, the project organized promotional activities, including video production and social media campaigns. These efforts helped to raise awareness of community products and build brand recognition. Additionally, the project facilitated networking opportunities between entrepreneurs and potential buyers, fostering collaboration and partnerships.
The impact of the project was significant. All participating community enterprises reported increased income and productivity. Moreover, the entrepreneurs expressed high levels of satisfaction with the training and support provided. By empowering community entrepreneurs and fostering innovation, this project has contributed to the economic growth and development of the region.
Four community enterprises were selected to join this project, including Manorah Bead Handicraft Community Enterprise, Ban Khuan Samet Herbal Curry Community Enterprise, Hua Khuan Tie-Dye Art Group Community Enterprise and Ban Longmud Weaving Fabric Community Enterprise.
1) Manorah Bead Handicraft Community Enterprise: Manorah bead handicraft product
2) Ban Khuan Samet Herbal Curry Community Enterprise: Herbal curry product
3) Hua Khuan Tie-Dye Art Group Community Enterprise: Tie-dye art product
4) Ban Longmud Weaving Fabric Community Enterprise: Weaving fabric product
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