Reporters: Dr. Wichulada Thavaroj, Ms. Panyaras Luekhajon, Mrs. Rungtip Wuttanaworakit, Asst. Prof. Noppadon Podkumnerd, Asst. Prof. Jasada Romyen ,Mr. Jessada Montralak
Evidence Date: during 2023 Jan-Dec
Related SDGs:
Related Indicators: 2.5.4
Details:
To strengthen local economies and promote sustainable practices, the initiative to create the online platform “Jung Huu” focuses on encouraging consumers to purchase products from local vendors. This platform serves as a digital marketplace that connects local producers directly with consumers, making it easier for people to discover and buy locally-made goods. By providing a user-friendly interface, Jung Huu allows consumers to explore a wide variety of local products, ranging from fresh produce to handmade crafts. This not only supports local artisans and farmers but also fosters a sense of community by highlighting the unique offerings of different regions.
Additionally, Jung Huu promotes special campaigns and events that spotlight specific local products, encouraging shoppers to engage with their community and make more conscious purchasing decisions. Through the Jung Huu platform, the initiative aims to create a sustainable ecosystem that benefits both consumers and local producers, ultimately contributing to the economic resilience of communities while celebrating the rich cultural heritage embedded in local products.
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